Santa’s Business Plan
Motivational speaker Jim Carroll says those looking for insights from a true master of leadership, creativity, and innovation should look no further than Santa Claus. Here’s what we can learn from Old Saint Nick:
- He’s aware. He sees you when you’re sleeping. He knows when you’re awake. For goodness sake!
- He’s organized. He’s got a list. He checks it twice.
- He knows exactly what the customer wants. He received and read your letter. He excels at keeping up with constantly changing customer demands.
- He’s not afraid of hiring those who are different: Rudolph. Red Nosed. Reindeer. Enough said.
- He inspires his staff with a singular mission. They fulfill their duty with passion and a smile. They wear cool hats to remind them they’re on a team. They’re often known for singing while they work.
- He has integrity as a core virtue. His leadership core is based on knowing who’s naughty and nice.
- He’s reliable. He shows up. He’s coming to town. We know that. There’s even a song about his reliability.
- He has mastered organizational logistics. His delivery system puts FedEx to shame.
- His is mindful of work/life balance. Some people take a few weeks off for a holiday. Some might take off a month. Santa takes off entire seasons to recoup from his big night.
- He has maintained the essence of brand name over a span of several hundred years despite massive change. He regularly transitions his brand to the next generation. As each generation becomes aware that Santa plays a different role in their lives, they ensure that the next generations have deep loyalty. No other leader can pull off this feat!
HAPPY HOLIDAYS!