Santa’s Business Plan

Motivational speaker Jim Carroll says those looking for insights from a true master of leadership, creativity, and innovation should look no further than Santa Claus. Here’s what we can learn from Old Saint Nick: 

  1. He’s aware. He sees you when you’re sleeping. He knows when you’re awake. For goodness sake!
  2. He’s organized. He’s got a list. He checks it twice.
  3. He knows exactly what the customer wants. He received and read your letter. He excels at keeping up with constantly changing customer demands.
  4. He’s not afraid of hiring those who are different: Rudolph. Red Nosed. Reindeer. Enough said.
  5. He inspires his staff with a singular mission. They fulfill their duty with passion and a smile. They wear cool hats to remind them they’re on a team. They’re often known for singing while they work.
  6. He has integrity as a core virtue. His leadership core is based on knowing who’s naughty and nice.
  7. He’s reliable. He shows up. He’s coming to town. We know that. There’s even a song about his reliability.
  8. He has mastered organizational logistics. His delivery system puts FedEx to shame.
  9. His is mindful of work/life balance. Some people take a few weeks off for a holiday. Some might take off a month. Santa takes off entire seasons to recoup from his big night.
  10. He has maintained the essence of brand name over a span of several hundred years despite massive change. He regularly transitions his brand to the next generation. As each generation becomes aware that Santa plays a different role in their lives, they ensure that the next generations have deep loyalty. No other leader can pull off this feat!

HAPPY HOLIDAYS!


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