American West Homes – The Johnny Appleseed of Homebuilding

By Carita Strawn

The BBB Connection – Las Vegas Addition

January 2018

 

Company History

American West Homes was founded in 1984 by CEO, Larry Canarelli. Over the course of its 33-year history, American West has developed more than 100 new-home communities and, by the end of 2018, they will have reached a benchmark of building more than 20,000 of the best designed, large-footage and affordable homes in the Valley. They are the only privately-held, locally-based builder among the top area develop- ers and are ranked among the largest and most successful privately-owned homebuilders in the country. In fact, in 30 of the past 32 years, they have been listed in the Builder 100 list ranking the largest builders in the country. Among the jewels of the company are The Lakes, Whitney Ranch, Silvera- do Ranch, Coronado Ranch, Highlands Ranch, and the new Skyview Terrace.

American West Homes has received over 200 national and local awards for excellence in its innovative architectural design and top-quality construction, including numerous Grand Gold Nugget Awards for Best in the West home designs and the prestigious Home of the Year Award by the Southern Nevada Homebuilders Association. They are the only builder in the country to receive the industry’s coveted ACE (Award for Construction Excellence) from the National Association of Home Builders, not once, but twice, honoring the best homebuilder in the nation.

Services & Guarantees

The American West Homes team is extremely dedicated to their homebuyers. They focus on building energy efficient homes with sustainable materials and features that can only be found in the most technology-advanced homes demonstrating not only a commitment to excellence but a respect for the environment.

Their newly-opened community, Skyview Terrace, is a gated community with its own dog park and features beautifully designed innovative and contemporary homes. Measuring 2,344 – 2,550 sq. ft., these homes can be built with up to 5 bedrooms and 3 baths and include unique finishes such as bronzed window frames, pressure-push entry doors, farmhouse sinks, dining islands, sculptured stair rails, and eye-catching 6 ft. wide replaces. And, to top it off, all of the Skyview homes boast stunning rooftop terraces with spectacular views of the Las Vegas Strip providing over 500 sq. ft. of additional outdoor living space.

In 2018, American West will release Rainbow Crossing at Coronado Ranch, a gated community of over 400 homes featuring 1 – 3 story Luxury and Estate series homes from 2,200 to 5,000 sq. ft., all built with the stunning design, unique features and beautiful rooftop terraces introduced at Skyview.

From architectural design and construction to homeowner satisfaction, American West’s homes offer unique style, exceptional quality and the best value per square foot of any home- builder in Southern Nevada. They understand that purchasing a new home is one of the biggest investments that anyone will make in their lifetime. Every new home purchased is backed by a New Home Warranty program and the comfort in knowing that you’ve bought the best price, quality, choice and value in the Valley.

Business Philosophy

American West’s “Commitment to Excellence” has allowed them to become one of the most successful homebuilders in the nation. Cutting-edge design, quality construction, superior craftsmanship, excellent customer care, design excellence, exceptional locations and community involvement – these core commitments are the attributes that have led to the company’s overwhelm- ing achievements in homebuilding.

American West understands what they owe you, the homebuyer. They believe in the importance of family and understand that your home is a reflection of your family’s personality and values. Larry Canarelli and his team live here in Southern Nevada and are integral membersofthecommunitiestheyshare with American West homebuyers. They listen to what local residents want and need in a home. With that in mind, each American West community is a little dif- ferent from the others and appeals to different types of buyers. They combine unmatched value, the best locations, well-planned communities and the newest amenities in all of their homes and communities and are committed to improving the quality of life for the people who live in them.

Employees

American West directly employs nearly 200 employees who know exactly what they need to do to bring homebuyers the satisfaction they expect from an American West home. All of the employees are hands-on and make sure that every aspect of the building process is done the right way. As Mr. Canarelli explains, “Every employee is responsible for the building of every home and carries the satisfaction and pride derived from giving families beautiful, quality homes. This is our culture, and we live it every day.”

Management

At 71 years old, Larry Canarelli intends to keep building homes as long as he lives. As he sees it, a passion “has no finish line,” and there is no doubt that Larry has a passion for building homes.

Larry started from the bottom of the economic strata. Born in the rural community of Roseburg, Oregon, in the late 1940s, Larry spent his childhood in poverty. During his early childhood, Larry and his family lived in riverside tents and small shacks, often with no running water or bathroom facilities. At 5 years old, Larry’s father abandoned his family, leaving his mother to care for four children on her own. Larry was voluntarily placed into an orphanage and only later reunited with his mother and siblings. His mother remarried and Larry, his parents and four sisters moved into a small one-bedroom home in Central California.

Even at the young age of 9 years old, Larry had a keen eye for real estate. While perusing the local newspaper which he delivered around town, Larry found the home his family would ultimately purchase – it was a 900 sq. ft. home with three bedrooms and one bath. It would be his home for the remainder of his childhood.

Always a hard-worker and highly intelligent, Larry was accepted to UCLA and worked his way through college and later through the Master’s Degree graduate program at USC. He specialized in marketing and was good with numbers.

As a graduate student, Larry had the opportunity to work with President Nixon’s commission for the redevelopment of the inner cities of the U.S. Not only did this experience pique his interest in residential homebuilding, it gave him the experience he needed to secure his first job in the industry – a marketing position with Metropolitan Homes in Southern California. He quickly rose up the ladder at Metropolitan and, by the late 1970s, he was the Executive Vice President in charge of architectural design and marketing. In 1981, he became the President of the Las Vegas division and he and his family became full-time Las Vegas residents. Larry was responsible for all operations, including land acquisitions.

In 1984, Larry used his expertise and experience in the Las Vegas housing market and launched his own company – American West Homes. The struggles Larry’s family endured in his early years instilled in him an understanding of the value and importance of a family home – a place one can call their own. As Larry states, he was ingrained with “a belief in what people could have and should have.” That understanding grew into a passion to help provide families with a good quality, affordable home, large enough to accommodate them. He has brought this passion into American West Homes. While Larry has been very successful as a homebuilder and industry innovator, it was never about the money. Larry equates himself as the Johnny Appleseed of homes as he builds quality homes across the country, “I build homes for the satisfaction of the homeowner, not how much we could pro t from it. It has always been about how many people’s lives you could affect.”

Industry Changes

Larry Canarelli and American West Homes have seen their share of industry changes over the past 40 years. Through strategic land purchases, intelligent marketing, innovative designs excellence in customer service and good, old-fashioned hard work, American West has weathered many industry storms and established itself as the Valley’s leading homebuilder. Today, Las Vegas is a national leader with home prices jumping 9% over the past year. This is due primarily to a shrinking inventory and rising demand and this trend is expected to continue with available land becoming more and more dif cult to secure. Luckily, forward-thinking developers like American West Homes, which purchased land regularly and built strategically on that land over the past few decades, will continue to provide beautiful new homes for decades to come, and help maintain a high level of competition in the industry which has made Las Vegas a national leader in building innovative, high-quality homes and master communities.

Community Involvement

The Canarelli family and American West are large supporters of many philanthropic endeavors. Larry and his wife, Heidi, have been fixtures in the Las Vegas community since the late 1970s and have always believed strongly in giving back to the community and have contributed much of their time and support to the children of Las Vegas. They are large supporters of Opportunity Village, Assistance League of Las Vegas, Las Vegas Junior League and Operation School Bell. They have happily coached youth soccer and baseball teams and have donated significantly to various schools throughout the Valley, providing funds for computer labs and band uniforms, building athletic fields, providing scholarships, and much, much more. Their contributions and commitment to this city have been unparalleled. In recognition of their longtime dedication to public education, the CCSD named the Lawrence and Heidi Canarelli Middle School, located in Coronado Ranch, in their honor.

BBB Involvement

American West Homes is honored to be an Accredited Member of the BBB of Southern Nevada and appreciates the extra value it brings to the company and the community in general. As Larry explains, “The local office of the BBB is genuinely concerned for the well-being of our business community to the end that our citizenry are comfortable doing business with a BBB-sanctioned company. We are very proud of our BBB rating and know that it is earned, not given. That is important.”

American West participates in the community events sponsored by BBB whenever possible. They believe that these events further camaraderie among the local business community and provide networking opportunities that bene t those business connections.

Overall, the BBB has provided American West Homes with one of the greatest benefits, that of self-reflection, “The Better Business Bureau and their guidance raises our consciousness toward ensuring that our company is – and stays as – the best it can be to our customers.”

Contact

To contact American West Homes, visit www.americanwesthomes.com or contact their specialists at the New Home Finding Center by phone or text at: (702) 308-1746.

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