American West Homes – The Johnny Appleseed of Homebuilding

By Carita Strawn

The BBB Connection – Las Vegas Addition

January 2018

 

Company History

American West Homes was founded in 1984 by CEO, Larry Canarelli. Over the course of its 33-year history, American West has developed more than 100 new-home communities and, by the end of 2018, they will have reached a benchmark of building more than 20,000 of the best designed, large-footage and affordable homes in the Valley. They are the only privately-held, locally-based builder among the top area develop- ers and are ranked among the largest and most successful privately-owned homebuilders in the country. In fact, in 30 of the past 32 years, they have been listed in the Builder 100 list ranking the largest builders in the country. Among the jewels of the company are The Lakes, Whitney Ranch, Silvera- do Ranch, Coronado Ranch, Highlands Ranch, and the new Skyview Terrace.

American West Homes has received over 200 national and local awards for excellence in its innovative architectural design and top-quality construction, including numerous Grand Gold Nugget Awards for Best in the West home designs and the prestigious Home of the Year Award by the Southern Nevada Homebuilders Association. They are the only builder in the country to receive the industry’s coveted ACE (Award for Construction Excellence) from the National Association of Home Builders, not once, but twice, honoring the best homebuilder in the nation.

Services & Guarantees

The American West Homes team is extremely dedicated to their homebuyers. They focus on building energy efficient homes with sustainable materials and features that can only be found in the most technology-advanced homes demonstrating not only a commitment to excellence but a respect for the environment.

Their newly-opened community, Skyview Terrace, is a gated community with its own dog park and features beautifully designed innovative and contemporary homes. Measuring 2,344 – 2,550 sq. ft., these homes can be built with up to 5 bedrooms and 3 baths and include unique finishes such as bronzed window frames, pressure-push entry doors, farmhouse sinks, dining islands, sculptured stair rails, and eye-catching 6 ft. wide replaces. And, to top it off, all of the Skyview homes boast stunning rooftop terraces with spectacular views of the Las Vegas Strip providing over 500 sq. ft. of additional outdoor living space.

In 2018, American West will release Rainbow Crossing at Coronado Ranch, a gated community of over 400 homes featuring 1 – 3 story Luxury and Estate series homes from 2,200 to 5,000 sq. ft., all built with the stunning design, unique features and beautiful rooftop terraces introduced at Skyview.

From architectural design and construction to homeowner satisfaction, American West’s homes offer unique style, exceptional quality and the best value per square foot of any home- builder in Southern Nevada. They understand that purchasing a new home is one of the biggest investments that anyone will make in their lifetime. Every new home purchased is backed by a New Home Warranty program and the comfort in knowing that you’ve bought the best price, quality, choice and value in the Valley.

Business Philosophy

American West’s “Commitment to Excellence” has allowed them to become one of the most successful homebuilders in the nation. Cutting-edge design, quality construction, superior craftsmanship, excellent customer care, design excellence, exceptional locations and community involvement – these core commitments are the attributes that have led to the company’s overwhelm- ing achievements in homebuilding.

American West understands what they owe you, the homebuyer. They believe in the importance of family and understand that your home is a reflection of your family’s personality and values. Larry Canarelli and his team live here in Southern Nevada and are integral membersofthecommunitiestheyshare with American West homebuyers. They listen to what local residents want and need in a home. With that in mind, each American West community is a little dif- ferent from the others and appeals to different types of buyers. They combine unmatched value, the best locations, well-planned communities and the newest amenities in all of their homes and communities and are committed to improving the quality of life for the people who live in them.

Employees

American West directly employs nearly 200 employees who know exactly what they need to do to bring homebuyers the satisfaction they expect from an American West home. All of the employees are hands-on and make sure that every aspect of the building process is done the right way. As Mr. Canarelli explains, “Every employee is responsible for the building of every home and carries the satisfaction and pride derived from giving families beautiful, quality homes. This is our culture, and we live it every day.”

Management

At 71 years old, Larry Canarelli intends to keep building homes as long as he lives. As he sees it, a passion “has no finish line,” and there is no doubt that Larry has a passion for building homes.

Larry started from the bottom of the economic strata. Born in the rural community of Roseburg, Oregon, in the late 1940s, Larry spent his childhood in poverty. During his early childhood, Larry and his family lived in riverside tents and small shacks, often with no running water or bathroom facilities. At 5 years old, Larry’s father abandoned his family, leaving his mother to care for four children on her own. Larry was voluntarily placed into an orphanage and only later reunited with his mother and siblings. His mother remarried and Larry, his parents and four sisters moved into a small one-bedroom home in Central California.

Even at the young age of 9 years old, Larry had a keen eye for real estate. While perusing the local newspaper which he delivered around town, Larry found the home his family would ultimately purchase – it was a 900 sq. ft. home with three bedrooms and one bath. It would be his home for the remainder of his childhood.

Always a hard-worker and highly intelligent, Larry was accepted to UCLA and worked his way through college and later through the Master’s Degree graduate program at USC. He specialized in marketing and was good with numbers.

As a graduate student, Larry had the opportunity to work with President Nixon’s commission for the redevelopment of the inner cities of the U.S. Not only did this experience pique his interest in residential homebuilding, it gave him the experience he needed to secure his first job in the industry – a marketing position with Metropolitan Homes in Southern California. He quickly rose up the ladder at Metropolitan and, by the late 1970s, he was the Executive Vice President in charge of architectural design and marketing. In 1981, he became the President of the Las Vegas division and he and his family became full-time Las Vegas residents. Larry was responsible for all operations, including land acquisitions.

In 1984, Larry used his expertise and experience in the Las Vegas housing market and launched his own company – American West Homes. The struggles Larry’s family endured in his early years instilled in him an understanding of the value and importance of a family home – a place one can call their own. As Larry states, he was ingrained with “a belief in what people could have and should have.” That understanding grew into a passion to help provide families with a good quality, affordable home, large enough to accommodate them. He has brought this passion into American West Homes. While Larry has been very successful as a homebuilder and industry innovator, it was never about the money. Larry equates himself as the Johnny Appleseed of homes as he builds quality homes across the country, “I build homes for the satisfaction of the homeowner, not how much we could pro t from it. It has always been about how many people’s lives you could affect.”

Industry Changes

Larry Canarelli and American West Homes have seen their share of industry changes over the past 40 years. Through strategic land purchases, intelligent marketing, innovative designs excellence in customer service and good, old-fashioned hard work, American West has weathered many industry storms and established itself as the Valley’s leading homebuilder. Today, Las Vegas is a national leader with home prices jumping 9% over the past year. This is due primarily to a shrinking inventory and rising demand and this trend is expected to continue with available land becoming more and more dif cult to secure. Luckily, forward-thinking developers like American West Homes, which purchased land regularly and built strategically on that land over the past few decades, will continue to provide beautiful new homes for decades to come, and help maintain a high level of competition in the industry which has made Las Vegas a national leader in building innovative, high-quality homes and master communities.

Community Involvement

The Canarelli family and American West are large supporters of many philanthropic endeavors. Larry and his wife, Heidi, have been fixtures in the Las Vegas community since the late 1970s and have always believed strongly in giving back to the community and have contributed much of their time and support to the children of Las Vegas. They are large supporters of Opportunity Village, Assistance League of Las Vegas, Las Vegas Junior League and Operation School Bell. They have happily coached youth soccer and baseball teams and have donated significantly to various schools throughout the Valley, providing funds for computer labs and band uniforms, building athletic fields, providing scholarships, and much, much more. Their contributions and commitment to this city have been unparalleled. In recognition of their longtime dedication to public education, the CCSD named the Lawrence and Heidi Canarelli Middle School, located in Coronado Ranch, in their honor.

BBB Involvement

American West Homes is honored to be an Accredited Member of the BBB of Southern Nevada and appreciates the extra value it brings to the company and the community in general. As Larry explains, “The local office of the BBB is genuinely concerned for the well-being of our business community to the end that our citizenry are comfortable doing business with a BBB-sanctioned company. We are very proud of our BBB rating and know that it is earned, not given. That is important.”

American West participates in the community events sponsored by BBB whenever possible. They believe that these events further camaraderie among the local business community and provide networking opportunities that bene t those business connections.

Overall, the BBB has provided American West Homes with one of the greatest benefits, that of self-reflection, “The Better Business Bureau and their guidance raises our consciousness toward ensuring that our company is – and stays as – the best it can be to our customers.”

Contact

To contact American West Homes, visit www.americanwesthomes.com or contact their specialists at the New Home Finding Center by phone or text at: (702) 308-1746.

Silverado Summit

With a combination of award-winning state of the art floorplans, amenities and a spectacular location, American West has once again found the perfect formula for homebuilding excellence. Silverado Summit located in Silverado Ranch offers one-, two- and three-story new home designs ranging from 1,552 to 3,990 square feet.

At Silverado Summit, homebuyers will discover spacious residences ranging from three to five bedrooms with an endless list of notable amenities all set in one of the valleys most prime locations.

“This community is truly spectacular,” says Larry Canarelli, American West’s Company Founder. “The new home designs offer something for everyone – from affordably priced homes with huge living areas to incredible family move-up homes.

Location is a key factor to the desirability of American West’s new home collection at Silverado Ranch. The tree-lined community features abundant green-belts and open areas, in addition to a stately grand clock tower entrance and lush landscaping designed to provide a warm, welcoming feel. The expertly designed community of Silverado Ranch includes parks, state-of-the-art schools, churches, shopping centers, restaurants and professional office space. Homebuyers also love the easy access to the 215 Beltway and I-15.

Discover more about the new home designs at Silverado Summit.

 

Celebrating 32 Years of Homebuilding

American West is and has always been passionate about new home design. We are motivated by our surroundings, the city we call home and our homeowners. This passion is currently seen in the 10 new home communities located throughout the Las Vegas Valley with new home designs ranging from 1,552 to 5,487 square feet.  

Larry Canarelli, American West’s Company Founder, has been a part of the homebuilding business since the 1970’s in both California and Nevada. Together with Malcolm Compton, they have designed every home and community that American West has built in Las Vegas since 1984. As a company, we take great pride in the impact our homes and neighborhoods have had to the growth of Las Vegas. We have created and continue to create neighborhoods that stand the test of time. Whitney Ranch, The Lakes at West Sahara, Legacy in Green Valley, El Capitan Ranch, Silverado Ranch, Coronado Ranch, Highlands Ranch – they are all our creations. And after 32 years, we have only just begun.  

The American West family grows each and every day and as a company we are thrilled to be able to make the dream of a new home come true for Las Vegas families. As we celebrate the strength of our 32 years, we look forward to continuing to help make dreams come true.

For more information on our new homes and communities, visit www.AmericanWestHomes.com

Anniversary 2016 pages - cover (2)

 

Las Vegas New Home Builder Larry Canarelli

Our company founder, Larry Canarelli recently sat down with Vegas, Inc. magazine for an in-depth interview about his life, upbringing and career. It is a fantastic article and you can check it out here…

http://vegasinc.com/business/real-estate/2016/mar/09/qa-las-vegas-homebuilder-canarelli-hasnt-let-hard/

 

Larry Canarelli, American West Homes Company Founder

Larry Canarelli, American West Homes Company Founder

GUARD-GATED COMMUNITY IN SOUTHERN HIGHLANDS

As an industry leader in luxurious family homes, American West Homes is thrilled to be offering stunning home designs within our Inverness community, set in the heart of the Southern Highlands Master Planned Community. These new home designs offer some of the largest new single family homes in the Las Vegas Valley. The new home designs range from 5,200 to 5,487 square feet with up to 7 bedrooms.

Just minutes from the Las Vegas Strip, surrounded by parks, opens spaces, and recreational facilities, Inverness is located within the guard-gated neighborhood of Royal Highlands, just north of the ultra-private Southern Highlands Golf club.

Inverness’ exceptional ambiance has made it perfect for growing families and individuals.

“These new homes are some of the finest available anywhere within the Las Vegas Valley,” said Larry Canarelli, President of American West Homebuilding Group. “The models offer a wide array of features usually only found in custom homes. It’s also rare to find homes with this large of square footage at our price point. The Estate model at 5,487 square feet is only at $117 per square foot. We believe we’ve created one of the most unique product offerings in the entire Las Vegas market. Inverness is the most affordable 24/7 guard-gated community in the entire Las Vegas Valley.”

Southern Highlands is quietly removed from the hustle and bustle that most master plans experience. The master plan features six beautiful and spacious parks with a host of features. Amenities include covered play areas and structures, gazebos, water features, walking paths and the gorgeous Paseo hiking and biking trail that weaves through the community. Two dog parks let the furriest members of your family join in the fun. The community also features the finest stores and restaurants conveniently located just down the block from your new home.

“Our community is nestled between two of Southern Highlands finest parks,” said Canarelli. “On the south side is the Jimmy Pettyjohn Jr. Park which our residents have access to through a private gate. No other community in the master-plan has this feature. On the north side is the Goett Family Park. Residents are never in lack of outdoor recreational space.”

To visit, take I-15 south to Cactus Road and exit west. Turn south on Southern Highlands Parkway. Turn left on Royal Highlands Street and enter through the guard-gates. The sales office is open daily from 10 a.m. to 6 p.m. For additional information please call (702) 853-4556 or visit www.AmericanWestHomes.com.

 

The Manor

The Manor

The Estate

The Estate

American West Believes Your Home Should Be Built Your Way Not Ours

As a homebuilder, we understand how important purchasing a new home is to any individual or family. We have been providing homes for the families of Las Vegas since 1984. We pride ourselves on being able to provide custom features and benefits to our homebuyers. Because this is your home and not ours, we leave the choices on how you will live in your new home up to you.

Our homebuyers are given the luxury of choosing their homesite and choosing what exact home they want on that homesite.

“We don’t say, ‘This home goes on this lot,’ like most builders. That decision is entirely up to the customer. You pick the homesite that suits you best, then we’ll build the home you want on it,” said Larry Canarelli, President of American West Homebuilding Group.

Homebuyers are also permitted to situate the placement of their home on their chosen home site. “Letting buyers plot their own house gives them the opportunity to maximize the yard space that’s most important to them,” he said. “Incorporating our buyers’ needs and dreams into each of our homes… that’s one of the fundamental keys to American West’s unprecedented success.”

As a company, it is important to us to have our homebuyers involved in all aspects of their home building process. We allow them to customize their home. They pick the homesite. They pick the floorplan. They pick the exterior color and roof tile. There is also a long list of other custom amenities offered. “We do things that help buyers turn their new house into a ‘home’’’, said Canarelli.

We realize that your new home will be a reflection of your family’s personality and values, so it’s with a sense of commitment, honor and pride that we build every American West home. Our homes are in the best neighborhoods, with great schools, parks, golf courses and shopping right at your doorstep. When you buy a home built by American West, you can take comfort in knowing that you’ve bought the best quality, choice and value in town.

Discover our new homes and communities at www.AmericanWestHomes.com

 

American West Finishes Strong in 2015

American West Homes is excited to report that they welcomed 451 families into new American West homes in 2015. “We are extremely happy with this achievement”, said Larry Canarelli, President of American West Homebuilding Group. “Since 1984, we have been providing homes for Las Vegas families and have welcomed over 17,000 homeowners into a new American West home.”

Larry started American West because of his love of building and the desire to provide homes for families like his own. It’s his commitment to a lifelong goal that drives Larry and the entire American West company to make the dream of a new home come true for the families of Las Vegas.

American West continues their success in 2016 with 9 new home communities ranging from 1,798 to 5,487 square feet. Each of our communities is a little different and appeals to different types of buyers. First-time buyers, growing families, empty nesters and those seeking luxury are all discovering homes that meet their personal needs. American West continues to be one of the largest residential land owners in the Las Vegas Valley, Canarelli stated that the company owns land for more than 5,000 future residences in addition to 4,100 homes in Pahrump.

For more information on our new homes, interactive floorplans, virtual tours and beautiful photography, visit www.AmericanWestHomes.com

 

American West #1 in New Homes Sales For 2016

Starting 2016 off with a bang, American West is Number One in new homes sales in Las Vegas, Nevada. Home Builders Research, Inc. which tracks all new home sales activity, showed that American West reported 21 sales. The only other builders to come close to this number were two national builders, William Lyon Homes who reported 13 sales and KB Homes who reported 12 sales.

According to Larry Canarelli, President of American West Homebuilding Group, American West did over $160 million in new home sales revenue over the past year. This is a 25% sales increase for the company over the prior year. The company built 451 homes in 2015 and projects to build 550 homes in 2016. American West has substantial holdings in the residential land starved Las Vegas market. Canarelli stated that the company has already completed over 17,000 homes in Las Vegas and owns land for more than 5,000 future residences in addition to 4,100 homes in Pahrump.

A study completed by Home Builders Research, Inc. shows that in 2015, there was an over 1000 new home sales increase over prior years in Las Vegas. “It’s a great time to buy,” said Canarelli “interest rates are still low and new home prices in the Las Vegas Valley keep appreciating. American West’s success story and market acceptance is based on building the largest homes, having the best sales value and building the highest quality new homes in Las Vegas. Our new home designs are incomparable to other builders.”

American West is currently selling at 9 new home communities located throughout the Las Vegas Valley. New home designs range from 1,798 to 5,487 square feet. For more information on our new homes and communities, visit www.AmericanWestHomes.com

Larry Canarelli

Larry Canarelli

 

American West Homes #2 in New Home Sales

American West Homes is celebrating the success of being #2 in new home sales in all of Las Vegas, Nevada. Data in “The Weekly Traffic/Sales Watch” from Home Builders Research, Inc. which keeps track of sales from all Las Vegas home builders reports that American West is #2 in new home sales for the week ending September 27, 2015.

American West is the only local, privately owned builder on The Weekly Traffic/Sales Watch and currently has 9 communities in Las Vegas. Lennar Homes, a national builder who is currently selling at 21 communities in Las Vegas reported the most new home sales for the week.

“We build the largest homes in Las Vegas and show the highest value per home in the valley,” said Larry Canarelli, American West Company Founder. “Our new home designs are incomparable to other builders. I personally put my heart and soul into every home we build. Our homebuyers see the quality and value we are known for when they walk through our homes.”

“We are a local, involved builder who understands and cares about this city because it is our home too. How do other national builders know how Las Vegas homeowners live in their homes? I know because I live here too,” said Canarelli. ” I personally have been living and building new homes in Las Vegas since 1984 and understand better than anyone what the families of Las Vegas are looking for in their new home design. American West has a proven track record of success and we are a builder you can trust. We are here in the same city our homeowners live in and we are here to stay.”

American West’s new home designs range from 1,798 to 5,487 square feet with up to six bedrooms. For more information, visit www.AmericanWestHomes.com. Sales offices are open daily from 10 a.m. to 6 p.m.

One Of The Reasons We Are Different

There are many things that set American West Homes apart from other homebuilders. One important item is that we are private, local homebuilder. This means that everyone at American West including our Company Founder, Larry Canarelli lives in Las Vegas just like our homeowners. By living in Las Vegas, Larry gets the opportunity to go out to our communities and sales offices on a regular basis and check in with not only our sales people. but on our models and on the homes under construction.

When was the last time you saw an Owner, CEO, President, etc. from another homebuilder walking their models or personally greeting a new homebuyer? Larry was just out this past weekend – this is a regular sight at our sales offices and models.

 

Larry Canarelli, American West Company Founder

Larry Canarelli with new American West Homeowners

 

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Larry Canarelli with our Inverness Sales Team

 

 

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